Day 2- Build your brand!

YOU are your brand! Not your DS company. You are selling YOU!

What is your brand? What are you selling? What are the top 3 words you would use to describe yourself in your personal life? Your top 3 personal goals? Top 3 business goals? Brainstorm key words!

Also: What is your WHY??? That can help with branding too!

As many of you know my mantra in business, and in life, is spread sunshine.

Sunshine is my brand. I thrive on positivity! Deciding who you are isn't easy. Deciding your image and personal goals is even harder.

This is something I want you to really think about!

Since I am focused on positivity, I have had to learn to keep my posts positive. I fall in to the trap of asking people to help me and forgetting my business is about my customers not me! It is about what I can do for them!

I know we tell our customers to help with fun things... like i have been challenged to do XYZ

But when we ask them to "help us meet rent" or anything like that.. we may get a few orders from helpful people but we are not building our business and not letting everyone see what the businesses we work can do for them! We are just showing them it is too hard to make it work!

I myself fall into this trap and I am spending this week and last re-branding myself and re-cloaking my heart, mind and facebook in my cloak of sunshine.

After you choose your brand that is another thing to do. Make a clean sweep. Setup 10-15 posts you can use that promote that message on days you need reminded of it yourself. (I use hoot suite, they have a free version and you can store messages and auto schedule. The auto scheduling is great for people who are busy like all of us! And it uses your page statistics to schedule the best times to post and makes sure you don't post too much in one day!)

Change you cover photos, I even changed my URLS! I am making a clean sweep of my attitude!